Why do I do it?

Somethings are done on a whim. For example, buying domain names. I’ve owned a few over the years, most not entirely helpful. zingmatter.co.uk, zingcobol.co.uk, xerxiam.com, maerex.com, and 404i.com of course. And now I’ve gone for the “pointless unconnected adjective-noun name” domain name. Ideal for any design company….

elasticElephant.co.uk

“what’s that supposed to mean?!” … well nothing really, that’s the point. Anyway, here’s the logo (as trimmed from a proto-page):

ElasticElephant Design And Development

One thing in it’s favour, “ElasticElephant Design and Development” rhymes.

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